Développement de marque personnelle en ligne et influence sociale

Abstract : This article is the product of a participant observation on the professional digital social network LinkedIn over more than a year. The author put himself in a situation of online personal branding. Over time, he identified 4 highlights of this process, which are described summarily : the creation of an attractive profile, the creation of links, skills and expertise endorsements, community management and strengthening ties. A keen observation of these networking practices in this digital space reveals strong influence and co-influence stakes. The latter are analyzed and challenged. At last, the author of this research mitigates the ambition of his work which he intends as exploratory and suggests to continue the study later on.
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Journal articles
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https://hal-univ-tln.archives-ouvertes.fr/hal-01895166
Contributor : Stéphane Amato <>
Submitted on : Sunday, October 14, 2018 - 12:48:36 PM
Last modification on : Thursday, October 3, 2019 - 4:46:04 PM

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Stéphane Amato. Développement de marque personnelle en ligne et influence sociale. Communication & Organisation (GREC/O), Presses Universitaires de Bordeaux, 2016, pp.203 - 214. ⟨10.4000/communicationorganisation.5429⟩. ⟨hal-01895166⟩

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