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Streams of digital data and competitive advantage: The mediation effects of process efficiency and product effectiveness

Abstract : Firms can achieve a competitive advantage by leveraging real-time Digital Data Streams (DDSs). The ability to profit from DDSs is emerging as a critical competency for firms and a novel area for Information Technology (IT) investments. We examine the relationship between DDS readiness and competitive advantage by studying the mediation effect of product effectiveness and process efficiency. The research model is tested with data obtained from 302 companies, and the results confirm the existence of the mediation effects. Interestingly, we confirm that competitive advantage is more significantly impacted by IT investments affecting product effectiveness than those affecting process efficiency
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https://hal.archives-ouvertes.fr/hal-03323663
Contributor : Abdelhafid Ben Khallouk Connect in order to contact the contributor
Submitted on : Thursday, January 13, 2022 - 9:40:59 PM
Last modification on : Saturday, January 15, 2022 - 3:02:19 AM

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Raguseo 2021IM Streams of digi...
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E. Raguseo, Pigni, F., Claudio Vitari. Streams of digital data and competitive advantage: The mediation effects of process efficiency and product effectiveness. Information & Management, 2021, 58 (4), pp.103451. ⟨hal-03323663⟩

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